How do you describe your style? Minimal aesthetic meets California laid-back.
Your story? I built up everything from scratch! I was always into design so I studied Mediadesign, worked in a few agencies, started my own business, worked my a* off as Art Director for a science magazine for several years, found out this wasn’t enough to make me happy so I worked harder and built up my business, made it successful by following my passion.
What is your favorite thing to do on weekends? Roadtrips in a classic car.
Profession? I studied Mediadesign and used to work as Senior Editorial Designer for a science mag and later as Art Director & photographer. I could design a website, magazine, book, logo, CI etc. and I also love doing Graphic Design stuff haha.
What’s your passion? Cars – I love the sound, the design, how it smells – I could talk about cars and I could sit in a car (preferably vintage and a muscle car haha) for hours and just enjoy the ride. Well and every form of creative output that keeps me think like art, fashion, architecture.
Workout routine? I try to live a balanced lifestyle. Meaning.. I like food – from super healthy moringa super fruit smoothies to nasty burger so I workout a lot haha. I try to go indoor cycling at least 3 times a week and go to HIIT classes twice a week. And I walk a lot.
What kind of person are you, what’s your nature? I’m a very relaxed and positive person. I always try to make people laugh and I don’t take myself too serious. On the other side I’m very focused when it comes to work – I try to find solutions very fast instead of complaining – also in life. I don’t judge people – you never know what they are going through. I try to grow and evolve every day.
Mantra(s)? ‘Knowledge is power’ ‘Keep it simple’ ‘Everything happens for a reason so relax’.
Do you speak other languages? German is my first language. English of course and I had French for several years at school. I also speak a bit Italian but it’s pretty rusty haha.
Where are you from? I grew up in a small town in the south of Bavaria, Germany. It’s beautiful there. A big part of my family lives there.
Where did/do you live? I used to live in Munich, Germany for several years then moved to London 2014 for two years. 2016 I moved to Los Angeles also for around two years and at the moment I’m living some kind of urban nomad life, I try to travel as much as possible.
Favorite music genre? Rock & Roll, Chillout/ Chillhop most of the time.
Favorite bands, musician? Led Zeppelin, Guns ‘n Roses, Frank Sinatra, the list goes on…
What’s important to you when it comes up to fashion? Fair and sustainable production. More here.
Best holiday ever? 1. USA roadtrip in vintage muscle car through California, Arizona, Utah and Nevada. Grand Canyon, Antylope Canyon, Bryce Canyon, Mojave dessert – I’ll never forget that. 2. Roadtrip through Europe in a vintage car. Munich to St Moritz to Nizza to Corsica. Corsica for a few weeks in a tent and roadtrip back via Pisa and Italy. Over 3000km – what a time!
Favorite movies? Lord of War, Death Proof, The Big Lebowski, Pulp Fiction, Deadpool.
Favorite tv series? The Big Bang Theory.
Favorite designer? Acne Studios, Céline, Jacquemus, The Row.
Favorite thing in your wardrobe? My vintage tee’s, cosy knit jumper and Acne leather jacket.
Things we don’t know about you? I have a paragliding license. It was one of my hobbies when I was younger and flying alone is such an incredible feeling and if you’ve never done it before book a tandem flight now!
Any siblings? I have an older and a younger brother. Both live in Germany and I really miss them!
Quickies! What is your favorite…?
Color: Rose gold, camel, white and black.
Season: Winter – I could go snowboarding all day every day and Summer of course.
Place to shop: Online vintage platforms like Vestiaire Collective and online in general.
Favorite food: Mexican, good and innovative healthy food and good Burger & fries.
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