In the 70ies Lois became the favorite jeans label of legends such as ABBA and Björn Borg and now, a few years later they are celebrating the 50th birthday with the Lois Legends Collection including some new denim models.
The Lois team sent me some denim from their autumn/winter collection to try them on and I’m really surprised by the body-hugging fit and the softness of the garment. I’m wearing a skinny model called the ‘stone lady’ with a damaged wash and a denim jacket called ‘the torera’.