I am partnering up with Chanel this season to show you a little spring summer inspo and this is the first outfit while waiting for the Chanel CRUISE 2021/22 show to start
on May 4th, 6PM Paris time at Chanel.com
The focus on details, quality and craftsmanship is remarkable and Chanels poster child since the very beginning. You can see the love for details in every stitch, in every thought they put into the garment. A piece you keep forever.
Thanks to the whole Chanel team who made this possible! It is such an honour to work with my dream brands and the Chanel house has a special place in my heart.
For the Cruise 2021/22 show, Virginie Viard commissioned the photographic duo Inez & Vinoodh to shoot a teaser in the heart of Gabrielle Chanel’s legendary apartment at 31 rue Cambon in Paris.
In the run-up to the CHANEL Cruise 2021/22 show at the Carrières de Lumières, in the village of Les Baux-de-Provence, the House unveils a first teaser in the form of a mood board.
Images from Jean Cocteau’s film Testament of Orpheus (1960), filmed at the Carrières de Lumières, are shown alongside letters sent by the poet to Gabrielle Chanel, like evidence of their friendship. Two free spirits with their own unique worlds, united notably by a fascination for bestiaries, from the man with a black horse’s head in Testament of Orpheus to the animals in Gabrielle Chanel’s apartment at 31 rue Cambon, in Paris, photographed for the occasion by Inez & Vinoodh. Photos of the Carrières de Lumières and of flowers from Provence, also taken by the Dutch duo, complete the teaser, like an invitation to travel.